CRM system: own server vs. cloud storage

 

CRM - a modern and versatile system, which is actively being implemented in the work of many online stores. With the help of such programs you can facilitate the work of employees, get access to important data about each client, collect statistics and analyze the effectiveness of the business.

 

Many have long ago decided that it is necessary to implement this software tool in their online store. But another important question is how to apply the technology.

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How can the CRM system technology be applied?

 

In fact, according to how these systems can be used, they can be divided into two groups.

 

• Cloud CRM systems. In order to access the features and capabilities of the software, you need to have a connection to the Internet. All data is stored on a server of another company. Most often, the vendor of these cloud servers is the CRM developer, whose product you have decided to use;

• Boxed systems. This is the name of the program, which is installed on their own computers. That is, all information is stored on the internal services. 

 

Each option has its own advantages and disadvantages. Since you need to choose the best CRM software solution, it will be right to study the features of the presented data storage methods to make the right decision.

Cloud storage technologies

 

This way of implementing CRM in your online store has several important advantages. The main factors are these:

 

• No expensive hardware is required. You don't have to buy computers and hard drives with a lot of storage to put your system in the cloud;

• No need to keep track of updates. All updates will be monitored by the developer. Therefore, you will be able to receive all new products and additions very quickly;

• A great choice for small companies. This is the best solution for those who maintain a small online store. In this case, you will not have to hire an IT specialist who will deal with technical support.

 

That said, this method has its weaknesses.

 

The main weaknesses include:

 

• you will have to pay more to create backups;

• changes in functionality must be made through the vendor.

 

Otherwise, there are no global disadvantages of cloud storage.

Boxed storage

 

An alternative option is storing data on the company's own servers.

 

Such a method opens up more opportunities for configuration and execution of specific important tasks. Also, you can access your information at any time via your local network, even if you don't have an Internet connection.

 

But the disadvantages are also obvious. The first of them is the high cost of specialized equipment. The second point is the high cost and time to implement and maintain the system.

 

It is worth noting that some CRM is available in two storage options. So you can choose the one that best meets the requirements and technical capabilities.